Cheese, Tonka Toys, Weight Watchers, Coca-Cola, Range Rover, Spic-n-Span, Captain Crunch and LifeLock) as well as in slogans (from the Wall Street Journal’s “The Daily Diary of the American Dream” to Tropical Freezes’ “It’s Already Ready Already”).Īnd to keep comical characters catchy for kids, cartoonists created Bruce Banner, Peter Parker, Clark Kent, Bugs Bunny, Mighty Mouse, Fred Flintstone and a million more.įrom literature (“The Great Gatsby”) to lyrics (“Rocky Raccoon”) to film (“The Dirty Dozen”), alliteration is deservedly much in demand.Īnd when the alliterated is elongated, the transition into tongue twisters is complete.įrom Peter’s peppers to Sally’s seashells, these mental and verbal exercises have entertained us for centuries. Phrases that repeat the same letter or sound in close succession not only liven up literature but entertain our ears and help make an otherwise mundane muttering much more memorable.īusinesses certainly understand the allure of alliteration, both in name (Krispy Kreme, PayPal, Dunkin’ Donuts, Chuck E.

Universal, ever-present and a boatload of fun, we now offer some fun and favorite rhetorical devices. And should you pose a query so obvious that doesn’t require - or desire - an answer ( Do fish swim? Is the sky blue? Does the Pope wear a funny hat?), you’ve asked a perfectly good rhetorical question. If you’re communicating, exaggerating, illustrating, informing, influencing or inspiring, you’ve got your rhetoric on. It’s the effective use (and the study of the effective use) of language. Rhetoric covers a lot of linguistic ground.

BLOG Rhetoric: The Action Figure of Speech

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